In a culture that celebrates speed, productivity, and constant motion, Sunday Citizen is choosing a different path, one rooted in softness, intention, and emotional well-being.
That philosophy takes center stage in an exclusive in-studio interview on Life+Leisure, which aired on WE tv on January 20, 2026. Hosted by New York Times best-selling author and entrepreneur Bill Rancic alongside Emmy Award-winning television personality Giuliana Rancic, the segment explores how Sunday Citizen is quietly redefining what modern luxury looks, and feels, like.
Comfort as a Lifestyle, Not a Trend
The episode features Fiona Kuzian, Co-CEO of Sunday Citizen, who shares the brand’s journey and its guiding mission: to create joy through comfort. What began as a love for elevated, hotel-inspired textiles has grown into a lifestyle brand known for ultra-soft bedding, loungewear, and home essentials designed to nurture both body and mind.
Rather than chasing trends or excess, Kuzian explains how Sunday Citizen focuses on emotional connection, creating products that feel grounding, calming, and deeply personal. Every fabric choice and construction detail is intentional, designed to feel like what the brand often calls a “hug for the soul.”
Slow, Intentional Luxury
In a crowded home goods market, Sunday Citizen stands apart by embracing slow luxury. Comfort isn’t rushed. Quality isn’t compromised. And softness isn’t just a feature, it’s the experience.
During the interview, viewers are introduced to some of the brand’s most loved pieces, including the Snug Comforter and Premium Bamboo Bubble Comforter, celebrated for their breathable performance, durability, and cloud-like feel. These products reflect the brand’s ability to blend technical innovation with everyday ease, offering luxury that feels effortless and lived-in.
Fiona also shares how Sunday Citizen has successfully transitioned from its hotel roots into a staple for modern homes, appealing to customers who want elevated comfort without sacrificing approachability or practicality.
Why Comfort Matters More Than Ever
“Sunday Citizen represents a beautiful shift in how we think about luxury,” said Bill and Giuliana Rancic. “It’s not about more, it’s about better. Products that support comfort, calm, and connection resonate deeply, especially in today’s world.”
The segment highlights the brand’s loyal community, customers who see comfort as a form of self-care and who value products that enhance daily rituals, from winding down at night to creating cozy, intentional spaces at home. Real stories shared during the episode underscore how Sunday Citizen’s bedding and loungewear have become meaningful parts of people’s everyday lives.
Thoughtful Design, Looking Ahead
The conversation also touches on Sunday Citizen’s thoughtful approach to sustainability, balancing eco-conscious materials with long-lasting softness and durability. As the interview concludes, Fiona offers a glimpse into what’s next: new product launches, continued innovation in technical fabrics, and plans for global expansion, all while staying grounded in the brand’s core philosophy of comfort with intention.
About Sunday Citizen
Sunday Citizen is a modern comfort brand dedicated to creating joy through softness. Founded with a hotel-inspired approach to premium textiles, the brand offers elevated bedding, loungewear, and home essentials designed to nurture both body and mind. With a focus on intentional design, wellness-driven fabrics, and accessible luxury, Sunday Citizen invites customers to slow down and experience comfort that truly matters.
Learn more at sundaycitizen.co
About Life+Leisure
Life+Leisure, hosted by Bill and Giuliana Rancic, is a dynamic lifestyle series exploring the intersections of wellness, travel, design, and innovation. Airing on WE tv and Bloomberg International, the show inspires audiences to elevate everyday living through expert insights and real stories of empowerment.