our story

It was no easy task; he wanted it to be soft as cashmere, but able to withstand a hotel's use and abuse. But, we were up to the challenge and created the first line of blankets for exclusive use in his hotels. After testing them for two years, they performed even better than we expected. It seemed like almost every guest wanted to buy them, and a few blankets even went "missing." And, most telling to us, was that our kids couldn’t sleep without them. That's when we realized we had to share this with the world. So, we partnered with Michael, the hotelier, to form a family company with a simple mission: create joy through comfort one soft piece at a time. Here’s to softness and happiness.

Mike & Michelle Co-founders of Sunday Citizen

Not all fabrics are created equal. Not all companies work the same. 

We make our own fabric blends so that they are radically soft, durable, fine, and practical. They aren't just comfortable; they create comfort. 

We work directly with manufacturers to develop unique fabric blends and have full control over quality.

We skip the middlemen to provide the best prices and customer experience. 

Every item is tested to make sure it can withstand the nuances of modern life and be loved for years and years.