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radical softness for home, body & soul
at our core
We’re a fourth-generation textile family with one mission: create moments of joy through comfortable things.
HOW IT STARTED:
an entrepreneur approached us to develop a blanket for his luxury hotels.
It was no easy task; he wanted it to be soft as cashmere, but able to withstand a hotel's use and abuse. But, we were up to the challenge and created the first line of blankets for exclusive use in his hotels. After testing them for two years, they performed even better than we expected. It seemed like almost every guest wanted to buy them, and a few blankets even went "missing." And, most telling to us, was that our kids couldn’t sleep without them. That's when we realized we had to share this with the world. So, we partnered with Michael, the hotelier, to form a family company with a simple mission: create joy through comfort one soft piece at a time. Here’s to softness and happiness.
Mike & Michelle Co-founders of Sunday Citizen
Our materials and manufacturing are of the highest standards, but as a direct to consumer, we keep our operation lean and pass on the savings to you.
why we're different
Not all fabrics are created equal. Not all companies work the same.
We make our own fabric blends so that they are radically soft, durable, fine, and practical. They aren't just comfortable; they create comfort.
We work directly with manufacturers to develop unique fabric blends and have full control over quality.
We skip the middlemen to provide the best prices and customer experience.
Every item is tested to make sure it can withstand the nuances of modern life and be loved for years and years.
sustainable at heart
We strive to keep our production sustainable and eco-friendly.
Here’s some of what we’ve done: we fill our comforters with recycled PET bottles. Our packaging is made from recycled cardboard and was designed to keep waste to a minimum and be easily reusable. We’re constantly looking for fabrics that are eco-friendly and also satisfy our love for soft, such as our Bamboo and Silk collections.
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