As a winter’s chill spread through the city on Wednesday 7th and Thursday 8th of December, we snuggled up and took refuge inside our brand-new SOHO store, celebrating the long-awaited opening of our first brick-and-mortar location!
The Sunday Citizen team has been working towards this moment for many months now, and we’re so thrilled with how it all came together. It was such a pleasure meeting so many of you there, and allowing the New York City public to - finally! - come and feel the soft in person.
Our products are exceptionally tactile; that’s what makes them so unique. They’re cozy, soft, and comforting (but also look beautiful – aka not just a pretty face). Watching our attendees’ faces light up as they stroked and held the fabrics against their skin made us feel all warm and fuzzy inside… or maybe that was the hot chocolate from our free hot cocoa stand!?
Without further ado, let’s get into a little recap of all the fun we had together! (And if you couldn’t make it this time, we hope to see you at our next in-store event!)
Wednesday night’s influencer and press event started off in true Sunday style, with a crystal-infused candle making workshop by the fabulous Wick & Pour. This fun, interactive activity was a nod to the Rose Quartz, Clear Quartz and Amethyst-filled goodies in our Wellness Collection!
In and amongst chatting and socializing with some of our most loyal customers and some lovely new faces, we got our Auras photographed and read by Aura Portal! Check out the cool mix of colors that came out, telling us all about our current mood and vibe.
Of course, a cozy winter’s evening in NYC wouldn’t have been complete without some soul-warming drinks. We partnered up with Mercer + Prince Whiskey to serve the most delicious Hot Toddies (as well as glasses of champagne – it was a celebration, after all!).
To accompany our delicious alcoholic beverages, we served a relaxing zero-proof option in the form of Recess’ sparkling water, infused with hemp and adaptogens to help our guests unwind – when we say in-store naps are encouraged, we mean it!
Plus, of course we couldn’t go without some yummy bites - these Autumn Spice Mini Donuts went down a treat. (The rule is that bite-sized desserts don’t count ‘cos they’re so tiny, right? Asking for a friend…)
Out of all the installations, activities, food and drinks, though, our favorite part of the night was undoubtedly connecting with all of our attendees. It was a joy to hear about people’s positive experiences with Sunday Citizen, and how they are slowly and steadily filling their homes with our lovingly made goods!
As our founding couple, Mike and Michelle, mingled with the crowd, it also warmed their hearts to watch people make new friends and connections – after all, what could be better than bonding over all things soft, comfy and cozy!?
The next day, we took to the streets with a free hot cocoa cart to welcome the public into our store, and show them what Sunday Citizen is all about. Watching our gorgeous brand ambassadors catwalking down the New York City sidewalks, wrapped up in our famous cozy blankets, was a moment we’ll never forget.
The atmosphere in and outside of the store was a true delight, and we can’t wait to host more events there in the future. And so, with that ends our sneak peek into a wonderful couple of days in the city that never sleeps! (Although they might have to rethink the name, now we’re in town…)
Remember, our SOHO store address is: 42 Crosby St, New York, NY 10012. We’re open from 11am-7pm Monday thru Saturday, and from 12pm-6pm on Sundays. You know where to find us! Come on down and experience the soft for yourself.