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Let’s get physical; come and feel the soft in person at our New York City locations.


The “city that never sleeps” just got a whole lot softer. Come on down to our very first brick-and-mortar store in SOHO to experience the coziness in person. Finally, you can feel it to believe it. We can’t wait to meet you!

Store Hours:

Monday - Saturday: 11am - 7pm
Sunday: 12pm - 6pm



Discover your new favorite soft thing at our Sunday Citizen showroom, located inside Showfields in NOHO. Maybe, just maybe, you’ll discover the beauty of napping (and elevated downtime, for extra measure).

Store Hours:

Monday - Sunday: 12pm - 7pm


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