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transform your bedtime ritual into #viraltiktok-worthy content

Meet the world’s softest home products. Loungewear, throws, shams, weighted blankets, and so much more—carefully designed with comfort in mind.

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Stay on the latest trends

Picture perfect bedroom & fits

Radically soft fabric blends

Everything is machine washable

Stay on the latest trends

Picture perfect bedroom & fits

Radically soft fabric blends

Everything is machine washable

Stay on the latest trends

Picture perfect bedroom & fits

Radically soft fabric blends

Everything is machine washable

we’ve snuggled with

“5 out of 5 stars. I can’t believe how much better I’m sleeping!”

“The snuggliest blankets, throws, pillows, and beyond.”

“Sunday Citizen is the GOAT of weighted blankets.”

shop our best sellers

The radically soft items causing a stir among our citizens. Perfect for sofa season, snuggle season, self-care season... well, you get the picture. Get our cloud-like faves that are making the Internet go wild.

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good vibrations

fabrics made better

Breathable, incredibly soft, and durable blends for ultimate comfort.

practical 

gems

practical gems

Easy-care pieces that thrive machine washing and last for snuggles to come.

pocket-friendly pricing

We skip the middleman and pass those savings to you.

stress-free

zone

stress-free zone

Relax, everything ships for free. Love it or your money back.

we get it, we’re soft